About iDECIDE
"The W.H.O. has recommended that counselling on breastfeeding is an important step during pregnancy. The WHO’s ‘Ten Steps to Successful Breastfeeding’ to protect breastfeeding emphasises a discussion on the importance and management of breastfeeding with pregnant women and their families."
"If pregnant women received information and counselling support by dedicated skilled counsellors during antenatal period, recent research in urban India has shown doubling up early breastfeeding rates within an hour at birth."
“Most pregnant women missed any discussions about feeding their babies during pregnancy. Babies are separated from mothers especially in caesarean section births, more so in the private sector. Inadequately trained health staff and inadequate counselling and support to mothers during antenatal and postnatal periods contribute to lack of awareness and poor feeding practices.”
You have the right to accurate and unbiased information and support during pregnancy to make informed decisions about feeding your baby after birth. All this begins in the hospital where you deliver. Often, feeding of newborns isn’t talked about during pregnancy, which can lead to a journey full of struggle after birth, when many a times feeding decisions are imposed on you without your consent.
It is strongly believed that 2nd or 3rd trimester of pregnancy is best time for parents to learn about what and how to feed their babies. This is helpful to build your confidence close to the delivery time. With iDECIDE you can be equipped with information that empowers you to demand much required support and services from the hospital where you plan to deliver your baby.
